Friday, November 04, 2005

How We're Using the Internet: Survey Results

Some info gleaned from the Toronto Star - in an article by Tyler Hamiton

"While Internet use has a measurable displacement effect — with some time that might have been spent watching television, listening to the radio or reading magazines and newspapers instead devoted to the Internet — our data support the general conclusion that, for most users, the Internet serves more as a supplement to traditional media than a replacement," the study concluded.

"Internet users, it would seem, are simply more media-oriented than are non-users."

The results are based on a survey of 3,014 Canadians at least 18 years old who answered questions in a telephone interview in May and June of last year. The margin of error is 1.8 per cent, 19 times out of 20.

The study is the first to come out of the Canadian Internet Project, an ongoing research initiative led by a consortium of universities and supported with provincial, federal and private-sector funding.

Here is a chart, also from the Toronto Star, under the link "Survey Results", comparing users with non-users.


Get the Executive Summary pdf from the Canadian Internet Project website.


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