Friday, September 28, 2007

In Plain English - Commoncraft

As the web develops new possibilities for communication are created. Here are three examples. The main example is how Commoncraft uses simple video and recorded voice to communicate basic concepts. Both of the following videos are illustrations of this.

This first is about how to use Google Docs to write collaboratively. Notice how clearly the information is displayed and described.

The second is an explanation of the new communication situation for PR and is, I think, like the Google Docs one, an ad wrapped in a concept - a style of communication that works particularly well in this era of rapidly changing communications.

I think this is really clear communication. What do you think?

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